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THE 4 C'S
Before you start diamond shopping, you want to have an understanding of what you're buying. This guide simplifies the four Cs of diamonds - cut, color, clarity, and carat weight, so you can select your diamond based on the same criteria we use to grade them.
Cut
The cut of a diamond has the most effect on its sparkle, or brilliance. Even if the diamond has perfect color and clarity, a poor cut can make a diamond look dull. Ask Rick to help you choose the right diamond cut with the most brilliance for your budget.
Color
Until recently, diamonds with very little color were the most highly valued and are priced accordingly. It was thought that even a little color could diminish a diamond's brilliance. Now, yellow and pink diamonds are popular and conventional wisdom may or may not apply to your situation; Rick can help you choose a diamond to meet your specific needs.
Clarity
Diamonds with few flaws, or inclusions, are very rare and highly valued. Clarity is graded based on the number, location, size, and type of the inclusions found in a diamond. Murcer's has some of the clearest diamonds available; just ask Rick to assist you in choosing the right grade of clarity for your diamond.
Carat Weight
The weight of a diamond is measured in carats. Since larger diamonds are more rare than smaller diamonds, diamond value tends to rise exponentially with carat weight. Feel free to ask Rick about carat weight and learn how you can balance diamond quality with the size of your diamond and your budget.